Noon is the premier media site and social media platform for women in midlife. Our optimistic narrative about midlife as the age of opportunity inspires our audience and is unique in the market. We work with brands who want to reach this powerful and affluent group. Noon’s distinct mix of transformation stories, expert-led content, stellar advisory board, interviews with high-profile women, advice, health guidance, events and dynamic social media content strikes a chord with these women like nothing else out there.
Noon provides readers and followers access to thought leaders, inspiration, information and insight they don’t get elsewhere. Noon’s mission has been covered in publications ranging from Forbes to The Daily Telegraph, Guardian, Daily Mail and Campaign magazine. It’s a media property like no other. (See Noon in the Media.)
Some of our brand partners
How we work with brands
Noon creates bespoke, unique projects with strong narrative themes. The result: excellent message pull-through, call to actions that motivate midlife women and the opportunity to engage with this demographic in a fresh and effective way. Our projects and campaigns include:
- Surveys & research
- Native content
- Instagram Lives and Grid posts
- Zoom events
- Media Training
- Corporate retention and training
- …and more
Get in touch to talk about ways you can tap into this powerful cohort of consumers.
About women in midlife
93 per cent of British women aged 40 to 60 make all or most of the financial decisions in the household
85 per cent of women over 55 years old think that advertising aimed at older people still rely on stereotypes, and a further 79 per cent believe it is patronising
They are often marketed to as a block, whereas Noon’s content caters to their different lives and lifestyles, including women who are parents, child-free, single, married, divorced, widowed, active, focussed on wellness, changing careers and more
The over-50s outspent younger counterparts by £376 billion in 2016, a number that has only grown since then.
Get in touch to hear about case studies and more