Our Mission & Team

Noon believes midlife is the age of opportunity.

Founder Eleanor Mills, her partners and our amazing Advisory Board came together to set up Noon. They saw too many women floundering in midlife as they were hit by multiple stresses, so she set up a community to help them through these pinch points and inspire them to embrace their next act. At Noon we know change is difficult; but it is also energising and exciting. Midlife is when those dreams we had when we were young but put aside to earn a living or raise a family can finally be revisited; it’s never too late to be what you wanted to be.

Midlife is an age of opportunity – a time for transformation and reinvention with the right help. 

Our experts will give you the advice you need to make the right choices. Our stories of transformation will inspire you to see what is possible and provide a map to the next version of you. And most of all the Noon community will support you on the journey. There’s So Much More To Come!

See our Eleanor’s personal story that launched Noon

Our Founder

Picture: Courtesy of Rankin Photography ltd

Eleanor Mills is an award-winning editor, writer and broadcaster. She worked for The Sunday Times for 23 years as Editorial Director, Editor of The Sunday Times Magazine, and as a columnist and interviewer (interrogating everyone from Mikhail Gorbachev to Sheryl Sandberg and Theresa May). As Chair of Women in Journalism (2014 – 2021) she argued that the media must be a true mirror, not a distorting lens, which is what happens if decision makers are not diverse. She is a trustee of the Society of Editors, a board member of Reporters Sans Frontiers and her publications include Cupcakes and Kalashnikovs: 100 Years of the Best Journalism by Women, published by Hachette. She is working on her first novel and lives in London with her husband and two teenage daughters.

Noon’s Editorial Team

Tiffanie Darke – Chief Content Officer

Tiffanie Darke has been Editor in chief of The Sunday Times Style Magazine, the American TV cable networks Biography, History and A&E, and Harrods. She has always sought to provide a spotlight for influential voices and conversations, which is why she is behind Noon: to elevate the wisdom and humour of the midlife woman.
Her most recent book, “Now We Are 40, Whatever Happened to Generation X?” is published by Harper Collins.

Jennifer Howze – Chief Operating Officer

Jennifer Howze is an award-winning journalist and co-founder of BritMums, the UK’s original parent influencer network, where she creates influencer campaigns. She is a cohost of Women Take Stock, named among the Best Women Finance Podcasts 2021. Previously she was online lifestyle editor at The Times where she founded the AlphaMummy blog. Her work has featured in The Wall Street Journal, The Guardian, Travel+Leisure, and Conde Nast publications, among others.

Becky Clarke – Head of Noon TV

Becky Clarke is a BAFTA & EMMY winning producer with 3 passions in life – great telly, dogs and most of all, creating content about outstanding, inspiring and bloody brilliant women.

Beatrice Aidin – Noon Beauty Director

An award-winning beauty editor, Beatrice Aidin has served as Prima Beauty Editor and has won numerous awards for her beauty coverage in The Financial Times. She’s been published in The Times, The New York Times, FT How to Spend It, Stella, YOU, Red, Tatler and more.

Our Advisory Board

Dr Nighat Arif

GP specialising in women’s health, broadcaster BBC Breakfast and ITV Good Morning Britain.

Helen Ward

Partner, Stewarts Law, London’s top divorce lawyer.

Lisa Unwin

Founder of the Reignite Academy, author of She’s Back and specialist in getting women back into their careers.

Sachini Imbuldeniya

Founder Studio Pi, champion of diversity in the design industry.

Lucy Kellaway

Co-Founder NowTeach, E x FT columnist, author Re-Educated: How I changed my job, my home, my husband and my hair, Ebury July 2021

Alison Page

Ali has 35 years of experience within broadcast and digital media, working for some of the biggest names in the industry, including ITV, Jazz FM and Global. She is now a freelance Business Development Consultant who’s passionate about challenging stereotypes around age in marketing. She lends her commercial expertise to Noon.

Lisa McAuley

Lisa was inducted into the most influential women in travel list in 2017, having spent her entire career in the travel industry. Lisa is a regular columnist for trade newspaper Travel Weekly discussing all things travel and tourism, and holds a Non-Executive Director role at the Hays Travel the UK’s largest independent travel agent. In December 2020 Lisa acquired Silver Travel Advisor the UK’s largest reviews and advice site for the Over 50’s traveller.

Baroness Camilla Cavendish

Author of Extra Time: Ten Lessons for Living Longer Better, FT columnist, Senior Fellow Harvard University, former head Downing Street Policy Unit under David Cameron.

Baroness Helena Morrissey

Financier and campaigner.

Sylvia Ann Hewlett

Economist, Author of The Sponsor Effect. Executive Presence and Baby Hunger, Harvard Business Review important thinker.

Genelle Aldred

Genelle Aldred runs communications consultancy, GA\C. She is an Ambassador for SANDS and is on the Executive Committee for Women in Journalism. A former newsreader and journalist for BBC, ITN and ITV, she is also a regular contributor on news outlets. Her first book about Communication and Social Justice will be published in the summer of 2021.

Catherine Mayer

Catherine Mayer, co-founder Women’s Equality Party and Primadonna Festival, author of Good Grief: Embracing Life at a Time of Death and other books.

Kati Taunt

Founder of Trauma-Informed Practice. A trainer, consultant, registered social worker and accredited Cognitive Behavioural Therapist.

Frances Illingworth

Former head of WPP Global Talent, founder WPP Stella women in management programme.

Alicia Drummond

Psychologist specialising in adolescence. Founder Teen Tips, which provides advice to 150 schools.

Yasmin Alibhai-Brown

Yasmin Alibhai-Brown is a British journalist, broadcaster and author who describes herself as a “leftie, liberal, anti-racist, feminist, Muslim”. She was Columnist of the Year at the British Press Awards in 2016. Her books include Ladies Who Punch: Fifty Trailblazing Women Whose Stories You Should Know, published by Biteback Publishing.

Picture: Francesco Guidicini

Rosie Millard

Chair Children in Need, broadcaster, Trustee Opera North, ex BBC Arts Correspondent.

Julia Bueno

Psychotherapist, specialising in fertility. Author of The Brink of Being – talking about miscarriage (Penguin) and Everyone’s A Critic (Virago/released 2022).

Baroness Margaret McDonagh

Ex-General Secretary Labour Party, Founder Pipeline.

Christina Lamb OBE

Foreign Correspondent extraordinaire. Author Our Bodies, Their Battlefields. Co-author with Malala of I Am Malala. Winner of Feature Writer of the Year at the 2019 Press Awards.

Annie Pesskin

Psychoanalytic psychotherapist in private practice and for the NHS. She runs groups for parents of teens and forensic psychology teams. She blogs on all things mental at www.psychoanalysisinotherstories.com.

Eve Pollard

Broadcaster, Founder and President Women in Journalism. Co-Founder Wellbeing of Women

Louise Court

Media consultant. Former Editorial Director Hearst Magazines.

Jo Brooks

PR consultant, Founder JB-PR.

Amelia Troubridge

Photographer specialising in women in midlife.

Christine Armstrong

Writer and consultant specialising in the future of work, workplaces and communication. She is the author of The Mother of All Jobs: How to have children and stay sane(ish)

Rose Marley

CEO CO-Ops UK, Manchester-based social entrepreneur, former advisor on youth to Andy Burnham Manchester Mayor

Judith O’Reilly

Author of thrillers. Blogs at Wife in the North.

Frances Mensah Williams CBE

Entrepreneur, Executive Coach, Publisher of ReConnect Africa.com and author of contemporary, multicultural women’s fiction and non-fiction.

Birgit Neu

Birgit Neu is the former Global Head of Diversity and Inclusion at HSBC in London. Her prior roles at HSBC included Head of Private Banking Initiative in Global Commercial Banking. She was named in the Top 20 Diversity Professionals in Industry 2020 by the Global Diversity List, and is also one of the leaders on the 30% Club’s Strategy Best Practices Working Group.

Saeeda Ahmed

Saeeda Ahmed is a thought leader and socio-economic entrepreneur who has been driving solution-driven projects for over 20 years, starting in her native Bradford where she equipped members of her community with relevant skills, and now as an Ambassador and Advisor for the UN SGS11 Foundation which implements Sustainable Development Goals internationally. She has spoken at Davos about sustainable cities and connecting Muslim countries for trade and investment. A Cambridge University graduate, she is the Founding Director of Education Partnerships UK.

Marina O’Loughlin

Multi award-winning restaurant critic and writer, Sunday Times, Guardian, Noble Rot.

Heidi Fossali

Heidi is an ICF (International Coach Federation) Certified Professional Coach, ELI-MP (Energy Leadership Index Master Practitioner) and ACE (American Council on Exercise) Certified Personal Fitness Trainer
and Nutritional Coach – plus, a Beauty and Image Consultant. She works with women who are at a midlife crossroads, helping them get clear on what they want from the next phase of their life.

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